Social messaging platforms leverage smart phones to
deliver an increasingly broad set of lifestyle functions. Social media
platforms that have been adept at moving to embrace the mobile revolution in
user adoption. The smart phone can do everything. Messaging is the preferred
medium of the smart phone.
Social media messaging usage is dependent on opening
and engaging with the app. Message platforms are the most used apps globally.
Social media messaging has transcended simple communication and become a
platform for gaming, commerce and payment, media, taxi services and beyond. As
these trends play out globally, mobile messaging leaders are evolving into
central communication hubs.
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Social messaging platforms leverage smart phones to
deliver an increasingly broad set of lifestyle functions. Tencent (TCEHY) in
China owns WeChat. This dominates the messaging market. Chat apps are widely
used for shopping in China. They make consumer goods more available. In the
U.S, Americans have access to brick-and-mortar shopping options.
Tencent Holdings Ltd provides Internet value-added
services, mobile services, online advertising, and e-Commerce transactions
services to users in the People's Republic of China. WeChat is used by 500,000
people to connect. WeChat is available for iOS and Android. It supports a group
chat conversation. Twitter WeChat broadcast messages mimics a basic function of
digital messaging, allowing broadcast of a single message to a group
capability.
Facebook as a social media platform has benefitted
from embracing the mobile revolution in user adoption. The smart phone can do
everything. Tablets and cell phones have replaced PCs. Messaging is the
preferred medium of the smart phone.
KakaoTalk was the number one social media messaging
app when measuring the number of sessions. Sessions refers to usage, opening
and engaging with the app. Topping the list with 55 sessions, the KakaoTalk app
was shown to be used 1.5~7 times more than the other five messaging apps on the
top 10 list. These results are significant. Message platforms are the most used
apps globally. KakaoTalk is the most frequently visited and heavily replied on
app per user, proving its potential to be one of the most influential services
among its users.
KakaoTalk has already transcended simple
communication and become a platform for gaming, commerce and payment, media,
taxi services and beyond. As these trends play out globally, mobile messaging
leaders are evolving into central communication hubs.
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Facebook Messenger implements texting via the
smartphone data plan. It bypasses the need to pay for each text. Users do not
have to pay for every message. Facebook Messenger works with the data plan.
Messenger works after the users sign in to Facebook.
Social media messaging supports the sharing of
information. Social media messaging companies enable marketers to display
advertising, and provide development platforms for application developers.
Social media messaging companies compete to attract, engage, and retain people
who use a digital screen to share information. The aim is to attract and retain
marketers, and to attract and retain developers to build compelling mobile and
web applications that integrate with products.
According to Susan Eustis, lead author of the study,
“Users of social media messaging platforms are delighted with the effectiveness
of texting. It works in real time, but without the interruptions created by a
voice call. Building more functionality on the messaging platform will achieve
key milestone in telecommunications. The platforms are evolving an e-commerce
component.
As the e-commerce platforms evolve, the SOA once and
only once delivery messaging will become a key aspect of the messaging
platforms, providing an opportunity to transform the communications industry by
adding a retail component. Social networks provide an intuitive base for
communications, people generally want to talk to people they know and to buy
things recommended by people they know.
New platform components and new designs are bringing
that transformation forward. By furthering the growth of innovation message
text users can get better connections to their friends and colleagues. By
enhancing the platform and the user experience customer bases are going over
one billion, creating the prospect that the entire market will grow rapidly.”
The worldwide market for social media messaging
platforms is $8.6 billion anticipated to reach $27.2 billon by 2022. The
complete report provides a comprehensive analysis including user numbers for
those generating revenue, and counting separately, the much larger number of
users not generating revenue. Segment analysis looks at texting, games, video,
and e-commerce revenue, providing users, market value, forecasts, as well as a
detailed competitive market shares and analysis of major players’ success,
challenges, and strategies in each segment and sub-segment. The reports cover
markets for social media texting platform specialties and sub-specialties.
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Companies
Profiled
Market
Leaders
·
Baidu
·
Tencent Wechat
·
Facebook Whatsapp
·
Daum Kakao
·
IBM
Market
Participants
·
Apple
·
Baidu
·
Blackberry
·
Daum Kakao
·
Facebook
·
Fiorano
·
Five
·
Fujitsu
·
Google
·
Hike
·
International Business Machines (IBM)
·
Kik
·
Naver / Line
·
Microsoft
·
NetDirect
·
Newcall / Nimbuzz
·
Owler
·
Rakuten
·
Snapchat
·
Software AG
·
Tango
·
Tawkers
·
Tencent
·
Tencent WeChat
·
Tibco
·
Tumblr
·
Twitter
·
Yahoo
·
Yik Yak
·
Yolodata
·
Weather Messaging
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