Worldwide Youth and Amateur Adult League Sports
Software markets are poised to achieve significant growth and enormous market
consolidation as youth and recreational teams move to automated process
Integration of a variety of technologies is the
functional direction of market development as vendors seek to build out a
platform. As companies try to build out
specialized payment processing, registration, scheduling, and team
communications capability, the platforms become very complex and difficult to
change. The classic software problems
associated with integration of different software modules begin to plague
systems developers.
Youth sports package software often generates
revenue b taking a small percentage of the transactions that are run through
the software by the teams. Standard
software licenses are also used to pay for the software. A third revenue model depends on an annual
fee per registration. In some cases, the
fee is $50 per web site and an additional $299 annually A vendor typically charges $2.50 per
registrant. Custom graphics are
available for $599 typically.
Several youth team software vendors provide web site
design tools, other vendors permit users to work with a graphics team to
support building the appropriate design.
Most vendors offer premium features to make them available in high end
web sites. This includes text messaging,
team, and effective communications capability.
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A very few vendors are specialists in payments
processing. Credit card processing is
an important part of running an team.
The teams revolve around shared use of fields, courts or ice. Payments processing provides a way to
collect the money easily, providing a base for the team.
Most youth team software is available with an
initial free trial. This lets people try
out the web site for an organization.
The strength of the software is the player registration process. Other vendors have strength in payments
processing. Still others specialize in
the web site design. A vendor that
provides the best registration software considers it the bread and butter for
the company.
Communication is a more elaborate software
requirement and that is being upgraded by most vendors. Vendors work to make their software
customizable. Vendors permit users to
ask questions specific to the league, they can add an additional fee to be
collected during the registration process.
According to Susan Eustis, leader of the market
research team that prepared the study for WinterGreen Research, “Vendors are
making acquisitions to make the software able to provide a large set of
capabilities. Modules brought in from
different companies and developers are difficult to integrate into a
functioning platform. Frequently
functionality brought in from an acquisition is torn down and rewritten to make
it conform to a platform standard.”
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Market growth comes from increased benefits of organization
in youth and amateur adult sports leagues.
Travel teams and tournaments are in vogue. These do not happen in a consistent manner
unless there is automated process in place.
Automated process is just better for making a team function smoothly,
eliminating vast amounts of politics.
Shared resource is always a problem, having automated management is
better. Once one aspect of the team
management is automated, there is demand to automate all the processes across
the board leading to plenty of consolidation and acquisitions in this
market.
In a $9 billion U.S. youth sports market, the
software for youth and amateur adult league teams at $389.4 represents 4.3% of
the total spending. This is a nascent
market, there is no end in sight, markets are expected to reach $5.9 billion by
2022. Sports teams will continue to get
more organized and depend on software to provide increased management
efficiency.
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