The global digital marketing software market size is
projected to reach USD 105.28 billion by 2025, rising at a CAGR of 15.2% during
the forecast period. Digital marketing software can integrate multiple digital
content delivery platforms so that organizations can plan, design, and execute
marketing campaigns on their own.
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The software can also be utilized by companies to
perform an in-depth and real-time analysis of their marketing campaigns.
Proliferation of the internet and surging use of social media is encouraging
companies to increase their spending on digital marketing as well as on
creating interactive and intuitive digital content, thereby fueling the
adoption of digital marketing software.
Digital marketing software enables companies to
target a larger audience and improve their customer interaction using multiple sources
such as social networking sites, instant messaging systems, and mobile
applications. Companies are also deploying the software for targeted
advertising campaigns and connecting customers who share similar attributes,
which includes location, income, buying patterns, and spending power. It also
helps companies in effectively analyzing consumer behavior, buying patterns,
and trends across various dimensions.
Market players are observed to focus on development
of robust security measures and policies. The primary reason for rising
concerns is increasing security threat to customer's privacy and confidential
data, which can potentially hinder the adoption of digital marketing software.
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Further
key findings from the report suggest:
• The services segment is poised to expand at the
highest CAGR of 15.8% over the forecast period. The demand for various
professional services and managed services is likely to increase in line with
growing adoption of digital marketing solutions
• The managed services sub-segment is expected to
experience noteworthy growth over the forecast period, owing to additional
features, such as remote monitoring and cost-effective management of IT
infrastructure through subscription-based pricing models offered as part of
managed services
• Increasing competition is impelling key industry
players to undertake various strategic initiatives, such as upgrading existing
products, developing new products, striking partnerships, and making
acquisitions, in order to strengthen their existing market position
• Cloud deployment model for digital marketing
software is estimated to gain traction over the forecast period due to
cost-effectiveness and increased accessibility
• Stringent government regulations, such as GDPR in
Europe, are anticipated to have a significant impact on the adoption of digital
marketing software in the region
• North America is projected to dominate the market
throughout the forecast period, reaching a value of USD 46.45 billion by 2025
• Burgeoning popularity of digital media,
particularly in developing economies, such as India and China, offers
tremendous growth potential for digital advertising in APAC. Companies in China
are increasing focus on e-commerce and m-commerce as an important component of
their overall sales strategy
• Key players operating in the global digital
marketing software market include Adobe Systems Incorporated; Oracle
Corporation; IBM Corporation; SAP AG; Microsoft Corporation; Marketo, Inc.;
Salesforce.com, Inc.; SAS Institute, Inc.; Hewlett-Packard Enterprise; and
Hubspot, Inc.
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Michelle Thoras
201 Spear Street 1100,
Suite 3036, San Francisco,
CA 94105, United States
Tel: 1-415-349-0054
Toll Free: 1-888-928-9744
Mail: sales@radiantinsights.com
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