The global Personal
Care Wipes Market size is expected to reach USD 23.1 billion by 2025,.
Several characteristics such as convenience, performance, ease of use, time
saving, disposability, safety/regulation, and consumer-centric aesthetics are
driving product demand. Moreover, growing population andhygiene awareness are
the key factors responsible for the market growth.
Sudden rise in the infant population, rapid growth
in urbanization, high disposable income of female consumers, and surge in
hygiene consciousness among consumers are having a positive impact on the
market growth. Over the past one decade, various kinds of wipes have been
introduced such as intimate, wet, flushable, feminine, and scented owing to
their diversified applications. Growing concerns pertaining to beauty among men
and women and constant increase in air pollution are also driving the demand
for the products.
Convenience and effectiveness of these products have
slowly diminished the usage of traditional cleansing means. Facial and hand and
body wipes are of various kinds, such as wet, hygienic, intimate, and
fragrance. Wet wipes are the perfect solutions in many life situations. They
can be used as a cleaning tool frequently during water scarcity and
unavailability, which is a serious problem in many countries. Additionally,
portability of these variants enables all types of users to easily maintain and
raise personal and environmental hygiene standards and eventually reduce the
risk of cross contamination.
North America emerged as the largest regional market
in 2018 owing to growing demand in hygiene and household applications. In 2018,
U.S. was the largest market accounting for 61.0% share due to growing demand by
the U.S. population for the products that can provide convenience, save time,
and still give the same cleaning result. Cost of raising a baby is high in U.S.
as baby diapers and wipes are used frequently when taking care of a baby. Due
to scarcity of water in many places of U.S., wipes are often used for the
purpose of cleaning in restaurants, hotels, and washrooms, thereby making it
the largest market.
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Further
key findings from the study suggest:
• In terms of revenue, the baby wipes segment is
projected to expand at a CAGR of 5.5% over the forecast period
• Products sold through the convenience stores
accounted for 30.4% share of the overall revenue in 2018
• U.S., China, Germany, Brazil, and South Africa are
the major countries with the largest market in their respective regions.
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Michelle Thoras
201 Spear Street 1100,
Suite 3036, San Francisco,
CA 94105, United States
Tel: 1-415-349-0054
Toll Free: 1-888-928-9744
Mail: sales@radiantinsights.com
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