The global baby carrier market size is expected to
reach USD 23.0 billion by 2025, expanding at a CAGR of 4.5% over the forecast
period. Growing demand for baby carriers on account of increasing popularity of
functional carries that provide user-friendly experience to parents is expected
to remain a key market trend. Factors such as durability, comfortability and
price affordability are further driving the product demand. Moreover, use of
this product is increasing in the urban areas, wherein the number of working
class parents and their economic independency are growing.
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Usage of baby carrier products is increasing in the
developing countries of Asia Pacific including India, China, and Bangladesh.
This is on account of inclination towards western standard of living and
growing disposable income. Moreover, many new products are launched in Asia
Pacific. In 2019, Baby Bjorn launched Baby Carrier One Air 2019 in China. This
product uses a soft mesh material that keeps the infant's hips in the
M-position.
In November 2018, new companies such as KeaBabies
have launched baby wrap carrier, which is a combination of wrap, sling, and
buckle products. Moreover, usage of e-textile for manufacturing these types of
baby care products provides the parents and the company with continuous
analysis of the infant's vitals. This helps the parents in understanding the
growth of the toddler through their smartphone and helps the company in gaining
more information on product development.
New product launches from leading companies are
propelling manufacturers to develop new products that will provide even better
benefits to the infant as well as the parents. For instance, in January 2019,
Moby launched Moby 2 in 1 Carrier + Hip Seat Baby Carrier to provide relief
from back pain to the parents after carrying the toddler.
Similarly, in November 2018, Bey Bee launched a
variety of baby carrier products such as Bey Bee Ergonomic 3 Way 4 Seasons Hip
Seat Baby Carrier, to allow the parents to carry the infants and toddlers in
different and convenient position with better comfort. The company is focusing
on developing new products in order to capture a larger share in the market.
Further
key findings from the study suggest:
• The sling product segment is projected to ascend
at a CAGR of 5.2% from 2019 to 2025. Buckle products dominated the global
market with an overall share of 51.0 % in 2018
• The supermarkets/hypermarkets distribution channel
dominated the global market with a share of 44.6% in 2018
• North America dominated the global baby carrier
market in 2018 and accounted for 37.2% share of the total revenue
• The industry is highly competitive in nature with
the key players including Artsana s.P.A.; BabyBjorn AB; Blue Box Company;
Lalabu LLC; Goodbaby International Holding Limited; FirstCry; Moby Wrap, Inc.;
Baby Tula LLC; and Balboa Baby.
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